AVEENO SENSITIVE SKIN SCENTS

Aveeno's new Sensitive Skin Scents line needed to stand out at shelf while telling a dual story: indulgent fragrance that's still gentle enough for sensitive skin. I concepted three key visual directions, and once the client selected one, I developed the full suite of KV variations across every product and grouping. Working closely with our retoucher to bring the renders to production-ready quality, I then extended those visuals into a complete retail toolkit — PDP tiles, end caps, and PDQ trays — and was the creative point of contact on client calls throughout. The campaign went live in early 2026.

KEY VISUALS