HEARTGARD — LOVE LIKE A DOG

Heartgard needed to make heartworm prevention feel less like a chore and more like an act of love. For this shopper pitch, I developed the key visuals and design system that brought "Love Like A Dog" to life across two retailers — Chewy and Walmart. At Chewy, I concepted the campaign KV and designed the digital ecosystem, including a standout promotional mechanic: a branded dog treat jar with a built-in timer to remind pet owners when their dog's monthly dose was due. At Walmart, I owned the Dog Days retail environment — the aisle display, shelf strips, and all supporting in-store pieces. The work was singled out by the client as the strongest chapter of the pitch — and credited as a meaningful factor in the overall win. Presented as a concept.

CHEWY

WALMART

Art Director Lillian Zhao, Emily Baker-Slama
Copywriter Alex Rosser
CD Lisa Braden
GCD Steve Gammel
EVP, Creative Dani Coplen