Band-Aid — Heal With It

Band-Aid needed a campaign that could do more than sell bandages — it needed to reframe how people think about mishaps altogether. For this project, I developed the "Heal With It" design system and key visuals, building a bold, energetic visual world anchored in real life moments and activated across retail and social touchpoints. The design system received strong recognition from creative leadership internally and praise from the client. Presented as a concept.

Art Director Lillian Zhao
ACD Christopher Napolitano
CD Lisa Braden
GCD Steve Gammel