OGX ‘24 CAMPAIGN & SOCIAL Shoot 

BACKGROUND

With OGX’s rebranding efforts coming into full swing in 2024, our team was tasked with the pre-production, concepting, storyboarding, and creation of assets for OGX’s national creative campaign, which featured both new packaging design and new and improved formulas across several of their product lines. OGX’s brand restage had the goals of strengthening their core shopper and also focusing on acquisition.

Below are select assets and posts to show the breadth of content imagined and captured.

Here are some Tiktok/Reel style videos, created for or both Paid and Organic Social.

Here’s a behind-the-scenes sizzle reel our team created. The OGX shoot spanned across two days: one in a studio and one in a rented Airbnb in Denver.

AD + PRE-PRO | lillian zhao
CD | lisa braden
PRODUCER | shelbie malinski
PHOTO / VIDEO | joel strayer, don markus