OGX ‘24 CAMPAIGN & SOCIAL Shoot 

In 2024, OGX underwent a full brand restage — new packaging, improved formulas, and a sharper focus on both retaining their core shopper and driving new acquisition. I led pre-production from the ground up: concepting, storyboarding, casting direction, and mood boarding for a national creative campaign. On set, I art directed talent, styling, and shot framing across a full production day. From there, I stayed with the work through post — choosing selects and directing photographers, videographers, and retouchers — to deliver over 100 final assets across native social, paid media on Instagram, TikTok, and Snapchat, and multiple banner ad formats.

Here are some Tiktok/Reel style videos, created for or both Paid and Organic Social.

Here’s a behind-the-scenes sizzle reel our team created. The OGX shoot spanned across two days: one in a studio and one in a rented Airbnb in Denver.

Art Director + Pre-Production Lillian Zhao
Copywriter Alex Rosser
CD Lisa Braden
GCD Steve Gammel
Producer Shelbie Malinski
Photo + Video Joel Strayer, Don Markus