OGX BEAUTY SIZZLE REEL

OGX needed a way to introduce their new damage repair and protection line to an audience that felt forced to choose between styled hair and healthy hair. I concepted and storyboarded the sizzle reel and sourced every asset — visual and audio — from stock, which, if you've ever tried to find the exact right stock clip, you know is its own creative feat. What started as an internal tool to get employees excited about OGX's newly-defined consumer journey ended up resonating so strongly with the client that they pushed it directly to consumers.

Art Director Lillian Zhao, Emily Baker-Slama
Copywriter Alex Rosser
CD Missy Rezny
GCD Steve Gammel