OLIPOP’s FEEL GOOD SUMMER

We won this shopper pitch for Olipop, and the Walmart chapter, bringing the Feel Good Summer campaign to life at their biggest retail opportunity, was mine. I owned the full visual world: campaign logo, key visuals, design system, OOH, in-store environment, and digital banners. Building the design system meant going beyond visual execution — I researched and curated a library of summer activities to develop into a custom illustration set, grounding the campaign in the cultural moments that actually define summer for Olipop's shopper. On this pitch, I was expected to perform at the same level as an ACD, and I did. The work is shown here as selects. Presented as a concept.

Art Director Lillian Zhao
ACD, Art Nate McCollum
CD, Copywriter Kristin Pendleton
CD Dustin Bredice
GCD Anne Macomber
EVP, Creative Dani Coplen
Slide Design Allison Dike