SaLLY HANSEN BEAUTY CLINIC

Sally Hansen is the original D.I.Y. beauty brand — and this concept asked what it would look like if they built an entirely new kind of beauty destination around that authority. I led the design system that anchored the Beauty Clinic world across physical and digital touchpoints, concepting multiple directions before the client selected a final approach that drew heavily from my work. I also concepted the immersive retail pop-up and the Ulta aisle takeover. Presented as a concept.

EXPERENTIAL POP-UP

LOGO + DESIGN SYSTEM

ULTA AISLE

DIGITAL METAVERSE EXPERIENCE

MOBILE APP

Art Director Lillian Zhao, Emily Baker-Slama
Copywriter Alex Rosser
ACD Christopher Napolitano
CD Lisa Braden
GCD Steve Gammel
3D Designer Diana Cooper