SAMSUNG VIRTUAL PRODUCT EXPERIENCE (PX) PLATFORM

During the height of the pandemic, consumer behavior shifted overnight — and with it, the way people researched and purchased big-ticket items. I developed a speculative virtual product experience platform for Samsung that reimagined the "try before you buy" moment for shoppers who could no longer walk into a store. I owned the full visual design of the platform and storyboarded the video experience, directing the 2D/3D animation and rendering to bring it to life. Presented as a concept.

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Art Director Lillian Zhao
2D / 3D Animation John Rodriguez