Veryvell Fall ‘22 SOCIAL & thematic shoot

BACKGROUND

We were tasked to conceptualize and deliver on a thematic shoot for Veryvell, Molson Coors Beverage Co.’s CBD sparkling water, which has since been discontinued. The assets from this shoot, both static and motion, were specifically captured with the purpose of being used on Veryvell’s Instagram during the months of September through December 2022. The content buckets that we ideated against were: (1) Beverages for Every Lifestyle, (2) Ingredient Education, and (3) Flavor Focus.

Below are select assets and posts to show the breadth of content imagined and captured.

THEMATIC 1: SET THE TONE

We’re highlighting Veryvell’s new packaging and making sure it really pops. Our visually calming treatment introduces paper crafts of hemp leaves and fruit to provide visual interest and bring product education and flavor cues to life.

Drops Education Carousel In-Feed

THEMATIC 2: ROUTINE REFRESH

Let’s help people fall into a new routine this fall. We’ll show how to make self-care easy with produces that fit naturally into their day. Educational graphics, affirmational messaging, product-forward photography, and social interactions drive awareness while inspiring wellness in an engaging, shareable format.

In-Feed Posts

Recipes on Instagram Story for International Coffee Day

THEMATIC 3: NEW TWIST ON FALL

Let’s keep those feel-good summer vibes going and splash into fall. We’re playing up flavor to the max with bright accents, picnic-style flat lays, and thirst-inducing action shots that evoke a sense of nostalgia. Let’s show how we keep it clean with the freshest flavors and even more refreshing pairings.

Mocktail-Making ASMR Videos on Instagram Reel